If you know it, you are very cool. If you don’t, here’s some juice.
You are invited to the first ever Round Up Market – a food festival that will showcase food trucks in the UAE. Food trucks are a rage, globally, with food lovers giving their patronage to various food trucks that bring street food, fusion food or traditional cuisine. Food trucks have made it to long running food shows on television across the globe. UAE food lovers were missing the action locally, and so Round Up Market plugs in the gap with its food truck carnival this weekend, i.e. on the 23rd and 24th of October at Dubai Zabeel Park and Dubai Creek Park, respectively.
Food trucks will dock up to serve more than 40,000 food aficionados and more. It promises to be a complete weekend day out with food, music and shopping festivities.
UAE based F&B market leader 54 Degree East launches ROUND UP, the first food trucks services in middle east, with a fleet of 100 food trucks. Food trucks are restaurants on wheels, serving quick, fresh and quality food. It has evolved into an established service concept, particularly in the USA.
So get your appetite when you visit the Round Up Market, over the weekend. The food trucks will comprise of ecclectic food brands like MOB, Fit, Calle Tacos, Bio Bean, Shawarma Station, Jordanian Brisket Truck, Toasted Grilled Cheese & Gobai.
Founder and CEO of 540 East Ms. Rafia Al Mulla opines “The food truck business has a relatively low barrier to entry and more flexibility, as compared to starting a brick & mortar restaurant. Combined with advantages of free marketing means and rapid proto typing, food trucks will become wildly popular and an important part of the hospitality industry.’
Mr. Inderjeet Bubber, GM Operations, 54 Degree East predicts that food trucks are the way ahead in the F&B industry. It also has the potential for various food lovers to start up their own endeavours without the investments of a restaurant, he feels. Round Up has received full support from the entrepreneurship initiative of Dubai Chamber of Commerce and Industry (DCII).
Here’s what you do – come to Round Up market, eat all you can from the various food trucks, take pictures, upload them on your social media pages, call over friends and eat some more. And don’t forget to tag us as you hop from food truck to food truck. Use #RoundUpMarket, #RoundUpZabeel, #RoundUpCreek and #RoundedUp.