Calling All Food Bloggers

ROUNDUP is on the lookout for guest bloggers for our blog. This series of guest contributors will be writing for a column called “ADVENTURES OF A FOOD TRUCK FOODIE.”

 There are three requirements to become a contributor:

  1. You must love food trucks and frequent them often.

2. Write about your favorite Roundup Food Truck or Food Truck experience

3. Include photos

Send in your submissions to


The top 3 submissions will also receive Roundup swag.

Know The Food Truck Legalities

Food Truck business is a booming industry in UAE. Food Trucks have found that sweet spot by tapping into the current popularity of foodie culture, the powers of social media, and, in many cases, cheaper prices.

Serving innovative food at fair prices isn’t the only thing Food Truck owners have to think about. Foodie entrepreneurs must also do their legal research before hitting the road, and Roundup has become a good companion for entrepreneurs in the past few years in making sure that the process in getting a Food Truck would be easy as possible.

In Roundup, clients are well aware of these legalities as to make sure they are in line with their business objectives. Like any other business, Food Trucks require licenses and permits, but with Roundup, which has the support from the UAE Government, more entrepreneurs are starting their Food Truck business with less hassle and faster turn-around time on the process.

Food Trucks are essentially restaurants on wheels and thus are subject to the same health and safety regulations. With Roundup, Foodie entrepreneurs will no longer have the difficulty of maintaining or ensuring that everything is up to par for Food Truck standards because Roundup trucks has bigger space compared to other trucks where owners can even put brick oven inside. There was a recent study that says Food Trucks are considered cleaner than most restaurant due to its high demand in terms of hygiene and health.

Even though Food Trucks have been around for quite some time in UAE, their recent popularity has sparked the need to have more Food Truck in UAE as it is becoming a huge success in the F&B industry.

As exciting and innovative as the Food Truck business is, it’s always best to know how Roundup plays a big role in making one’s Food Truck business a reality with less stress and easy process.

If you have any questions, Roundup offers consultation services as we have experienced business people in our team. Contact us through or call us at 04-514-9488 for more information.


It’s Kono Time

This week, Roundup gives you an inside peek on one of its Food Truck members: The Kono Pizza Food Truck. What is Kono Pizza? Kono Pizza is cooked on-the-spot made to order food. It is made of the freshest pizza ingredients where you can eat anytime, anywhere.

The Pizza concept was first presented in Milan, Italy in April of 2004 and since then, pizza has become a crowd favorite in countries throughout Europe, Australia and Asia, offering consumers a whole new pizza experience with its cone-shaped crust filled with fresh, Italian ingredients.

Now, Kono Pizza Food Truck is conquering UAE with its stylish food and unique recipe.

Italian street food comes to #AUD ?? Excited to witness this awesome event #InternationalNight #SpiritoftheKnight #KonoPizzaUAE #KonoPizza #dubai #MyDubai #DubaiFoodTrucks #instafood #foodie #FoodBeast #eatthetrend #instafood #instagood #americanuniversityindubai #happytruck #DubaiFood #youkonoloveit

A post shared by KONO PIZZA (@konopizza.uae) on

Kono Pizza is always delicious, made to order and always fresh!

Post workout meal! Why not? We use fresh ingredients, and our kones are made from low gluten flour. Thinner crust and low-moisture cheese, bringing the calorie total to just 250-280 each, compared to 450 calories in an average traditional slice of pizza. Okay, that's a lot of secret told – but that's what's up!! #onthego #fastbutnotjunk #KonoPizza #KonoPizzaUAE #KonoLovers #dubai #MyDubai #dubailife #DxbLife #instafood #foodtruck #DubaiFood #DubaiFoodTrucks #dubaisportscity #PizzaCone #pizza #fitness #motorcity #foodie #truckstopmondays

A post shared by KONO PIZZA (@konopizza.uae) on

The Kono Pizza menu is as delicious as it is creative. Their test kitchen is consistently buzzing with excitement about new recipes, and the freshest ingredients.

Come and celebrate #PizzaPartyDay with us at @dubaifestivalcity #Cityfest #Repost @itsjustjeff with @repostapp. ・・・ #delish #pizza on the go! #konopizza @konopizza.uae @ #dubaifestivalcity #dubai #mydubai #dfc #foodbeast #eatthetrend #foodstagram #foodie #instafood #instagood #pizzacone #uae #ksa #italy #festivalcity #foodtruck

A post shared by KONO PIZZA (@konopizza.uae) on

Their menu is made up of different types of Kono Pizza cones. The Kono cone is pizza reinvented. Their cones are created around mobility and high-quality ingredients.

Look at this bad boy! Ugh, can't get enough of you! ? #braggingrights Visit our Truck @ripemarket Al Barsha today and get yourself a Kono Mio #konopizza #konopizzauae #ripemarket #weekend #outdoormarket #albarshapark #instagood #instapic #instafood #foodie #foodpics #dubai #mydubai #dubaifood #uae #repostdxb #pizza #pizzacone #italy

A post shared by KONO PIZZA (@konopizza.uae) on

Kono Pizza tastes better, you feel better about eating it and the best part is you won’t spill sauce down your shirt.

We love doing University visits ? Today we are heading to #ManipalUniversityDubai @manipaldxb ? Let us know if you want us to visit your University, too! Photo Credit: Emirates Aviation University #konopizza #konopizzauae #pizza #pizzacone #dubai #mydubai #foodtruck #streetfood #foodie #foodblogger #foodpics #instagood #instaphoto #uaefoodbloggers #uae #repostdxb #foodvibes #sharjah #eau #manipaldxb #collegelife

A post shared by KONO PIZZA (@konopizza.uae) on

For business or catering inquiries, contact for details.

We enjoyed the great outdoor ambiance at @dubaifestivalcity See you again real soon. #DubaiFestivalCity #DFC #MyDubai #Dubai #DubaiFoodTrucks #DubaiFood #UAEFoodTruck #FoodFestival #StreetFood #KonoPizzaUAE #KonoPizza #ItalianPizza #Italy #Milan #PizzaCone #Worldwide #TheBestInTown #InstaFood #EatTheWorldDxb #WeLoveDubai

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Beginners Guide in Starting the Food Truck Business with Roundup

If you are curious of what to prepare on getting a Food Truck in UAE and what Roundup can offer to you, read below the important details of why Roundup is your ultimate choice in making your Food Truck dream into reality!

All our vehicles are customized and built according to client requirements and approved authorities. Our commitment guaranteed plan and build the vehicle as per clients specific need and desires.

Currently, Roundup has factories in the USA, Canada, UK, Turkey and one in the UAE. The pricing will vary depending on the vehicle you would like to obtain.

Pricing: USA, Canada, UK AED 500,000 – AED 650,000
Pricing UAE, Turkey AED 490,000 – AED 575,000

*Take note that the pricing depends on equipment and fabrication location.

The UAE Trucks

All UAE Trucks will be 2016+ model and it will have full truck warranties, fabrication warranties and equipment warranties with 0KM driven on it. (Except from delivery point to workshop), also RTA / Civil Defense Passing Guaranteed and Roadside assistance. All brand new equipment.

The Time Frame of the fabrication completion would be 35-45 working days.

The Vehicles will be released upon completion of Fabrication and RTA / Civil Defense Approvals. ​​

The USA Trucks

​ All USA Trucks will have RTA / Civil Defense Passing Guaranteed. Year will be 2008 – 2010 (year will not be determine until factory purchases it) but except if ordered brand new truck 2015. Refurbished engine, and brand new equipment. The time Frame: Fabrication completion 40-45 working days.

The delivery time from USA – Dubai: 30-40 days, it will then be released after RTA / Civil Defense Approvals​

​The services that Roundup offers are:​

  • Vehicle
  • Kitchen Appliances
  • Non-Kitchen Equipment
  • Customization
  • Financing
  • Franchise
  • Generator
  • POS System
  • Operation & Marketing
  • Parking
  • Entertainment
  • 24/7 Maintenance
  • Call center
  • App & Events
  • Admin

These services are optional depending on what the client wants. ​


Roundup is flexible with the clients’ budget. Our sales team offers advice and guidance as to meet with the clients Food Truck payment plans.

UAE TRUCKS: (40-50 days)

1) 40% down payment

2) 30% on Completion

3) 30% upon Handover (After Transport Authorities, Municipality, Food Control, and Civil Defense approvals)

USA TRUCKS: (85-100 days)

1) 60% down payment

2) 20% on Arrival

3) 20% on Transport Authorities, Municipality, Food Control, and Civil Defense approvals

Interested businesses and individuals can submit proposals of their respective business concepts at or call us at 04-514-9488, or contact Kris Haggie, Director of Roundup on his email at for more information.


Roundup Business on Wheels

Catering an Appetite for Street Foodies

If you have recently gone to any UAE events, it would be impossible if you cannot spot any Food Trucks roaming around everywhere. The fact is people are always hungry for good food with a twist and street style cuisine and Food Trucks are great choice considering street foods have become wildly popular and important part of the UAE food industry.

Roundup with the help of 54 East has increased Food Truck population in the world, rising by nearly 5% annually. It has also developed the growth in sectors such as education and healthcare creating opportunities for food service businesses. Increased time pressure on individuals in the work environment, leading to an increased propensity to dine away from home. In short, Roundup has been helping entrepreneurs to seal the gap in the global market – by filling empty stomachs.

Food Trucks has been hitting the streets from UAE to the different parts of the world putting the traditional eating thing of the past. Today’s mobile eateries have foodies flocking for Mexican tacos, shawarma with a twist, delicious grilled cheese sandwiches, and decadent handcrafted organic coffee treats just to name a few. A less expensive alternative to opening a brick-and-mortar restaurant, Food Trucks, food trailers, food carts, and even food bicycles can be started by anyone whether he or she is a trained chef or an amateur baker.

If you’ve ever dreamed of jumping on the business on wheels bandwagon, Roundup provides with all the information necessary to get you on the road. Highlights includes understanding all the startup costs and sources for purchasing or leasing your business on wheels and building a business plan that will guide decision making and set you up for success.

While consumers’ budgets are squeezed and business rates are rising, more and more caterers are serving up a range of affordable food from pop-up stalls or vans. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that Food Truck business are drawing in budding entrepreneurs.

Kris Haggie, Director of Roundup, puts his finger on it: “You’re taking your business to where the business is – you’re taking your product to where the demand is.” It’s definitely a growing trend. There’s been a massive boom in street food in the past couple of years. But we don’t want it to be a fad. Roundup’s commitment is a way of keeping it sustainable. We’re meeting a need, providing a service to the community, and filling a gap in the market”, he added.

Here are 7 Business on Wheels Unique concept:

  1. Dance Studio
  2. Flower Shop
  3. Beauty Salon
  4. Testing Lab
  5. Fitness Gym
  6. Mechanical Truck
  7. Pet Shop

The Roundup Business on Wheels services is open for all food service businesses – newly formed or established ones, to partner in food services for their specific customer groups. Interested businesses and individuals can visit the website or submit proposals of their respective business concepts at or call us at 04-514-9488, or contact Kris Haggie, Director of Roundup at for more information.


Roundup Food Truck Franchising: The Next Big Thing

Roundup Food Truck Franchising: The Next Big Thing

Just like any other successful food service franchises, it all comes to the idea and concept to make business plan possible. For Roundup with the help of 54 East, launching the Food Truck franchising is a great help for those business minded people to step up and make their business proposal be in the same line with Calle Tacos, Bio Bean and become successful in the business on wheels category.

In recent franchise business statistics, it’s estimated that Food Truck franchising represents over 4.5% of U.S. GDP or $493 billion in 2015 alone. Also, restaurants are the largest franchisors, with roughly 155,571 quick service franchise restaurants and 36,981 full-service franchise establishments in operation in 2014.

Why Start a Roundup Food Truck Franchise?

Before jumping into the ball game, you should be prepared for all the paper works along the way and make sure to have 1. Capital, 2. People and 3. Time. Since Roundup is a one-stop shop for all your Food Truck needs, Roundup is flexible with any given budget, we provide training of staffs and hiring plus we will make sure that you have everything in line with your business timeframe.

Here are just some of the services that Roundup offers when clients wants to franchise trucks to us:

  • Provides PRO for the government filings
  • Find perfect locations for events
  • Set up financing
  • Recruit staff
  • Train staff
  • Offers selection of kitchen equipment
  • Get licensed
  • Purchase inventory

Is Your Food Truck Franchisable?

Roundup is open for almost any type of Food Truck who wants to franchise through Roundup, provided that it meets Roundup criteria.

Roundup makes sure that in order to sell franchises, Food Truck must be credible in the eyes of prospective franchisees. It should have the 3 categories:

  1. Professionally designed
  2. Unique concept
  3. How “HOT” is the concept?

The Process of Roundup Food Truck Franchising

The Roundup Franchise Services is open for all food service businesses. Interested businesses and individuals can visit our website or submit proposals of their respective business franchise concepts at or call us at 04-514-9488, or contact Kris Haggie, Director of Roundup at +971 56440 9790  or email him at for more information.


Choose Roundup Food Truck Catering

UAE street food has become the fastest growing segment of the food service industry and Roundup wants to take the lead

There are many happenings in UAE every day and people are always clamoring for more unique and fun way to experience Dubai and its growing selection of street food. That is why, Roundup Food Trucks are willing to cater your corporate event, birthday party, office soiree, wedding, rehearsal dinner, or fundraiser all over UAE.

In a normal UAE set-up, some workers just grab unappetizing takeout meals in the nearest shop markets which they eat alone in their cars or in their offices. Others opt to go to a dimly lit restaurant, a place where they will be served above average meals on an unreasonable price. While some are force to enjoy dreary lunch packs at their cubicles while staring at their mobile phones most of the time.

Roundup Food Truck catering can improve your eating experience. With Roundup’s Food Trucks eclectic menu, your eating experience will now be exciting and delicious. Picture out a day where you will be excited to go to work because Mexican tacos, shawarma with a twist, delicious grilled cheese sandwiches, and decadent handcrafted organic coffee treats will be waiting for you just before noon. Imagine how your taste buds will react to all of those mouth-watering street food? To achieve this delightful scene, you only need to contact Roundup catering services to help bring your favorite Food Trucks to a place near you.

Roundup Food Truck catering offers a unique atmosphere to all special events and parties. It provides consumers with a hip, quick, affordable and delicious alternative to traditional food catering providers.

Since the inception of Roundup, we’ve helped match up hundreds of individuals and event promoters with food trucks, but now we’re making it easier.

Send us the information below to and we will provide you with the best food trucks in UAE. Just make sure to complete the required details about the event and you’re on your way! Yes, it’s just that easy.

  1. Your Name (required)
  2. Your Email & mobile number (required)
  3. Event Type (Private or Public)
  4. Event Location
  5. How many attendees do you expect? (required)
  6. What type of food are you looking for? (required)
  7. Additional Information (cuisine, etc…)

We will get back to you via email within 2 days upon your submission. If you have any additional questions, you may contact us at  or by phone at 04-514-9488.

Roundup Gears Up for Its 3rd Food Truck Seminar

After the two successful seminars last March and April, Roundup is gearing up for  its 3rd “How to Run a Food Truck in UAE” seminar to be held at the Dubai Chamber this coming May 17th, 2016 from 10 AM – 12 PM. It is a two hour session where Roundup shares all the information about how to run a Food Truck in UAE and how Roundup is a one-stop shop for all Food Truck needs.

The free seminar will include presentations and question and answer portion with Roundup and invited Food Truck owners and discuss about the Food Truck and mobile food industry. This event is for those who are planning to enter the fast-paced, potentially lucrative Food Truck business. Roundup promises that all clients’ questions will be answered by the end of the day and they will leave confident and empowered to start their own Food Truck business.

During the seminar, Roundup will provide an overview in setting up a Food Truck and offer practical advice. The event is also a great opportunity to ask the industry experts regarding technical questions about permits, licensing and other types of applications, as well as what Roundup is willing to support to its clients. Attendees will meet Food Truck owners as well– those just starting out and established professionals who have successfully gone through the process.

Interested people who want to attend the free Roundup seminar can send their RSVP to

Roundup is open for all food service businesses – newly formed or established ones, to partner in food services for their specific customer groups. Interested businesses and individuals can visit the website or submit proposals of their respective business concepts at or call us at 04-514-9488, or contact Kris Haggie, Director of Roundup at +971 56440 9790  or email him at for more information.

Interesting Facts about Food on Wheels Business Worldwide

Business on Wheels has been slowly taking the spotlight in the UAE scene. The fact that it is getting a lot of the buzz right now means it has a huge market for people who are very interested in buying food on a truck. Just recently, business on wheels has taken UAE by storm through its food festivals, events, concerts etc. With its very appetizing menu and unique style, business on wheels began to make an impact on the F&B scene and slowly making its way to social media making it even more popular than before.

Here are 10 Interesting Facts about Business on Wheels around the globe that you should know:

  1. Business On Wheels are an Multi-Billion-Dollar Industry
  2. More Businesses Are Going Beyond Food Trucks
  3. Food On Wheels are Just as Clean—If Not Cleaner—Than Restaurants
  4. For every restaurant you can have 4+ food trucks utilize the kitchen
  5. 99 % of the business truck consumers say that the trend is here to stay
  6. Street food is eaten by 2.5 million people everyday
  7. There are 20,000 street food on wheels vendors in Bangkok, Thailand
  8. In some areas in Nevada, food trucks have to move every 30 minutes to a different location
  9. Business on wheels saves up costs since the logistics act for the business combining a 2 in 1 solution
  10. Businesses on Wheels are fully self-sustained and customizable to all requirements they are a live version of an app.

The Roundup Business on Wheels services is open for all food service businesses – newly formed or established ones, to partner in food services for their specific customer groups. Interested businesses and individuals can visit the website or submit proposals of their respective business concepts at or call us at 04-514-9488, or contact Kris Haggie, Director of Roundup at +971 56440 9790  or email him at for more information.

11 Reasons Why People Love Roundup Food Trucks

It is no secret that the UAE community LOVES Food Trucks—the community of foodie fans just can’t get enough of street food. If you have not tried food from a Food Truck before, take a look at these 11 reasons why Roundup Food Trucks rock.

  1. The food is delicious

From fusion foods to gourmet tacos and delicious desserts and coffees, Roundup Food Trucks are becoming the forefront of the UAE dining community, No matter how strong an event may be, the food needs to be exceptional and  Roundup Food Trucks have some of the best street foods in the world.

  1. Roundup Food Truck catering is very creative

Roundup Food Trucks love to have lots of fun with recipes and menu design, so UAE should expect to be wowed by fresh flavors and intriguing ingredients.

  1. A trip to a Food Truck is fun for the whole family

People in UAE have always been clamoring for Roundup events. We can’t blame them because why not try something different for dinner one evening and head out to the nearest Food Truck near your home—the kids will love it for sure.

  1. Food Truck is a great alternative to traditional corporate catering

Got an event coming up? Leave the canapés behind and impress your guests with Roundup’s eclectic Food Trucks menu.

  1. Roundup Food Trucks come in all shapes and sizes

Whether you have a large or a small event, contact Roundup at and we can arrange a tailor made corporate catering package.

  1. Food Trucks are easy on the wallet

Not only does Roundup Food Truck catering taste delicious, you can save money out of it, eating out in Food Trucks cost you only a fraction of the price of restaurant food, which means you can eat out several times a week.

  1. Roundup Food Trucks are bringing gourmet street food to the masses

Whatever place you came from, you can always find something suitable for your taste buds as Roundup Food Trucks offer trendiest foods on a budget.

  1. Roundup Food Truck catering in UAE is convenient

If ever you are in a rush and wants to simply grab quick lunch or something for dinner on the way home, Roundup Food Trucks are your go-to meal.

  1. Food Trucks promote creativity

Just when you think food cannot get any better, Roundup Food Trucks are always updated and creative to match the changing taste of the masses!

  1. Roundup Food Trucks are an important part of the community

It’s a pure joy getting people all together, bringing one community in one place, all sharing the same passion for love of food.

  1. Roundup is a one stop shop for all your Food Truck needs

If you wanted to become not just a Food Truck lover but a Food Truck owner as well, then Roundup can help make your dreams come true. You can set up a meeting with the Director of Roundup, Kris Haggie at and if you want to know more about Roundup Mobile Business Truck services, send an email to